Alejandra Chamorro

Alejandra Chamorro

Miami, Florida | (+1)817 805 1483 | alejandra.chamorro@student.ie.edu | linkedin.com/in/chamorroalejandra | USA and Spain Citizen

Professional Summary

Marketing and development professional currently pursuing a graduate degree in digital marketing at IE University in Madrid. With over 4 years of Experience in social media management, graphic design, and development leadership across industries. At Arquitectonica, spearheaded social media strategies, established brand standards, and managed hotel development project. Previous roles at Tabanero and Monisa included quality assurance, rebranding, and digital marketing growing more than 20% of sales. Eager to leverage experience and continue growing.

Education

IE Business School                                                                                                                                                              Madrid, Spain  Masters in Digital Marketing                                                                                                                   Sept. 2024 – July 2025 (Expected)

Texas Christian University                                                                                                                                                        Texas, USA

Bachelor of Science in Food Management I Minor in Business Administration                                                       Aug. 2016 – May 2020

Professional Experience

Arquitectonica | Architecture and development                                                                                                             Miami,  Florida   Marketing and Development                                                                                                                                     Dec. 2021 – June 2024

• Created and directed Arquitectonica’s social media handles, boosting brand awareness by 40% and attracting new clients
• Monitored and analyzed social media metrics to boosting engagement by 100%
• Designed brand standards for Arquitectonica, providing team with increased structure and cohesiveness by 15%
• Served as head designer and copywriter for project resumes and weekly newsletter
• Redesigned Engle Building website with tenant information, copyright and upcoming projects, expanding traffic by 23%
• Managed summer internships for marketing and development

Mr. C by Cipriani hotel owners’ representative

• Orchestrated complete renovation of the ballroom, overseeing creative direction, purchasing, and installation
• Guided in design and curated a custom retail vitrine in collaboration with furniture designer Hagit Pincovici
• Provided strategic direction with public relations team for partnerships, pop-ups, and limited-time collaborations
• Coordinated weekly operations and revenue meeting and formatted report back to ownership

Tabanero Holdings, LLC | Food and Beverage                                                                                                               Miami, Florida  Assistant in operations, Quality Manager                                                                                                                                      Feb. 2021 – Oct. 2021

• Developed and implemented procedures to maintain plant certifications, achieving 100% compliance with health agencies
• Entered project formulas manufacturing statistics into company database
• Collaborated with creative team on rebranding and social media pages, leading to a 10% increase in online engagement

Monisa- Molinos de Nicaragua S.A | Food Industry                                                                                             Managua, Nicaragua   Digital Marketing Specialist                                                                                                                                              Mar. 2020 – Mar. 2020

• Conducted competitive analysis on two major firms, evaluating media strategies, consumers engagement, and pricing
• Headed consumer research through in-market surveys, Facebook surveys and sampling stations
• Delegated and drafted content, increasing content engagement by 40%
• Acted as liaison between brand ambassadors, influencers, nutritionist, foodies and marketing team

Languages

English (Native) Spanish (Native)

Technical kills

Adobe Photoshop | InDesign | Procreate | WIX | CANVA | Figma | Social Media| Microsoft Word, Excel and PowerPoint

Other Interesting Information

• Graphic Design: 2-year experience, Cooking; Bread-making, personal nutrition, CrossFit: 4-year experience, Illustrations